In addition, we went out around our homeground in Malaysia to take a look at established and new concession businesses and we hope that this overview can give you an idea towards a new venture or for an existing operation. Some are also open to franchising so that could be a direction for you; one with a successful business model in place and guidelines to help you.
MADE-TO-ORDER
AUNTIE ANNE’S
Originating from USA in 1988, the pretzels are now available in more than 25 countries globally. Malaysians got to enjoy this baked soft dough served with a twist in sweet (with dips) and savoury flavours since 1996. Aside from the classic knotted shape topped with various flavours, customers can have something extra with the pretzel roll (with sausage) or in bite-sized pieces.
www.auntieannes.com.my
FAMOUS AMOS
Wally Amos’ chocolate chip cookie begun in 1970 and became an American success story. Its first kiosk, known as “Hot-baked Stores” was opened in Malaysia in 1984 and has more than 83 stores around the country today. Aside from its variety of cookies, it also offers muffins and brownies with options to package them as gifts for any occasion.
www.famousamos.com.my
KRISPY KREME
Story has it that the founder won a bet for a secret yeast-raised doughnut recipe. In 1937, Krispy Kreme was incorporated and chain stores began operating around the 40s & 50s. It wasn’t until the 2000s that the American-loved snack made its international foray to places like United Kingdom, Malaysia, Philippines and Japan.
www.krispykreme.com.my
ETHNIC
SISTERS CRISPY POPIAH
A Chinese cuisine delicacy, these fresh spring rolls (popiah) are made by rolling up cooked yambean, raw strips of carrot and cucumber and topped with crunchy shallots in a thin skin made with flour.
www.sisterscrispypopiah.com.my
KAMPUNG EXPRESS
Beginning from the Putu Putu Cart brand, the founder has expanded the business to bringing more traditional delicacies to the urbanites. Most cooking is done on-site and is suitable as take-away for main meals or light snacking. Staples offered include ‘nasi lemak’, ‘rojak buah (fruit salad with a local twist) and regional snack specialties from Indonesia.
www.facebook.com/pages/Kampung-Express
TAKO TAO
Inspired by the grilled balls of flavoured flour encasing octopus and shredded cabbage in Japan, the founder started his business with a moving cart at night markets and eventually set up stalls in shopping malls as well. The menu comprises more flavours such as unagi, abalone slice, chicken and cheese, prawn to suit the Malaysian taste buds.
www.takotao.com
MADE-TO-ORDER
CRAZY POTATO
The idea was born from someone who declared he wanted more than salt and ketchup on his fries and another said “let’s crazy up all those fries”, and Crazy Potato soon gained fame with its freshly fried potatoes topped with flavours like wasabi mayo, sour cream, pickle mayo and even pizza.
www.crazypotato.uk.com
JUICE WORKS
A Malaysian born brand serving more than 30 creative mixes of fruit and vegetable juice for daily nutrient requirements, special detoxification drinks and energy boosting smoothies for the active ones.
www.juiceworks.com.my
HOT & ROLL
Pita bread, Paratha and Chapatti are encased with savoury flavours like BBQ Chicken, Satay, Tuna, Chicken and Cheese while sweet types include apple cinnamon, banana chocolate and many more. It has a Crispy wrap too for a lighter bite.
www.hotandroll.com
CRÈME DE FUME
Recently joined the liquid nitrogen ice-cream trend, this Malaysian born business churns the cold dessert using fresh ingredients upon order as the nitrogen gas helps in rapid freezing to give customers ice-cream without the wait. http://www.facebook.com/CremeDeFume
POPULAR
1901 HOTDOGS
Started by a Malaysian couple in 1997, the name 1901 was chosen to reflect the year which the name ‘hotdog’ was coined in the New York Polo Grounds. Its sausages are made in-house with flavours such as Chicago Beef and New York Chicken. Steamed instead of fried as a healthier option, this is a fuss-free concessionary food that does not go out of style.
www.1901.com
DAILY FRESH
The Malaysian brand has expanded to up to 15 countries by selling cornin-a-cup, waffles, gelato, popcorn and ice-cream at its stands. The supply of corn comes from its own farm and is exported, making sure that all Daily Fresh franchisees are selling the same items.
www.dailyfreshfoods.com
