In the West, snacks such as cotton candy, nachos, hot dogs and popcorn have long established itself as mainstays at amusement parks or carnivals and is regularly acknowledged as ‘concession food’. However, this food category took quite a while to resonate with the Asian eating culture but these foods managed to make its way, albeit at a slow and steady pace with Newvos in the scene, providing a range of information and equipment for this particular market division.
The company was started by Tan Jay Son, who was previously working in the equipment servicing segment of the industry. One of the principals invited him to work for their company; and only then he began to delve deeper into understanding the entire workings of the machines that the company was selling. In a bold move, Jay Son expressed his interest to explore the possibilities of partnership instead of taking an employee role; and that was how Newvos begun its involvement with popcorn machines in Malaysia. From the people who invented the popcorn machine, CRETORS was the selected brand of many of the country’s cinema halls and outdoor set-ups therefore Newvos tapped on its establishment and took on the license to distribute. An evergreen snack, Jay Son sees its potential for growth whereby popcorn will not just be movie snacks at cinemas but an item sold on shelves of supermarket, packaged with advanced technology to maintain freshness.
In line with its projected future, the company is moving towards being a total solution provider by developing its own caramel mix and popping oil as well as flavours. Together with its research team, the idea is to provide customers with more diversity in their offerings; either with Newvos’ creations or communicate their unique idea and work with the team to create the concoction. Jay Son emphasised that flavour is now the game changer when it comes to popcorn as people are more open towards new experiences and it is important to know your customers preferences; from the taste factor to how they would like to buy their popcorn. Newvos focuses on helping its customers develop their original idea, helping in the set-up, equipment purchasing and operations training; which as Jay Son says, “the company sells the tools to create your brand”.
Not forgetting the supplying of corn kernels to concession businesses and with approximately 2,000 tonnes of kernels coming into the country annually, there is definitely a positive outlook to this market segment. According to Jay Son, the kernels can come from various parts of the world according to the season and a good corn is one that expands well and is consistent in size. So far, corn from United States of America is regarded tops due to a technology that greatly reduces the percentage of unpopped seeds and providing better yield. As the Managing Director, Jay Son has expanded the Newvos solution to countries like Thailand, Indonesia, Cambodia, Vietnam, Singapore and Hong Kong, with more places on his list.
THE SEED THAT GREW NEWVOS
Indeed, a very obvious reference, popcorn was the item that catapulted the company to gaining recognition and trust from various concessionary equipment companies to grant it distributorship. From corn poppers to display cabinets that keep popcorn warm, it also supplies specialty equipment like roasters, mixers and caramelisers. Aside from its range of equipment, business owners can also seek to run other concessionary businesses such as hot dogs, nachos or cotton candy, even roast chicken with compact sized rotisseries and breads with ovens. To further improve itself as the go-to company for this market segment, one can also get nacho chips and its condiments like cheese, sauces, salsa and pickles.
Backed with the experience in equipment management and a determination to continue learning about these machines, Jayson’s vision of being entrepreneur instead of an employee has paid off with Newvos being where it is today and it will continue to maintain its focus on the concession segment; expanding within the same realm for he sees much potential for such foods to go places with clever ideas and use of technology.
For enquiries of concession business solutions:
Newvos Sdn. Bhd. (665569-V)
No.8, Jalan Industri USJ 1/6,
Taman Perindustrian USJ 1,
47600 Subang Jaya,
E-mail : firstname.lastname@example.org
Telephone : +603 8023 7832
Fax : +603 8023 5628
Business Hour : 9am to 5pm (Mon to Fri)