HOTELEX & Expo FineFood Shanghai is one of the Asia’s leading hospitality and catering trade show with the largest scale, the strongest influence and the highest quality. The 25th edition will be held in Shanghai New International Expo Center in Pudong (No. 2345 Longyang Road, Pudong New District) from March 29, 2016 to April 1, 2016. The overall exhibition area reaches over 200,000 square meters.
Looking back, HOTELEX Shanghai 2015 broke new records both in the exhibition scale and visitor number. The 2015 edition welcomed 96,508 professional visitors in total, up by 18.3% compared with 2014 edition. Also, the performance of HOTELEX Chengdu in August and HOTELEX Guangzhou in December 2015 was exceptionally impressive, which successfully brought the HOTELEX brand into the Southwest China and South China markets. 2016 is a significant year for HOTELEX Shanghai as the event will celebrate its 25th anniversary. In HOTELEX Shanghai 2016, more than thousands of domestic and overseas quality suppliers from hospitality industry will participate in the event. In addition, the event will launch more than ever on-site competitions and educational forums, not only sharing valuable industry resource and information, but also bringing numerous high-end professional buyers to the event.
HIGHLIGHTS PREVIEW OF HOTELEX SHANGHAI 2016
Central Kitchen: Following the Trend and InnovationIn a modern standardized, normalized, digitalized, industrialized world, scientific and efficient catering operation and production has become the most advanced solution in helping large chain catering enterprises to gain market. To adapt to the industry trend and cater for customer needs, a brand new exhibition area of central kitchen will be launched at HOTELEX Shanghai 2016, showcasing latest kitchen equipment as well as cutting edge technology and design concepts from worldwide. Such exhibition area is the central kitchen R&D center exclusively authorized by China Cuisine Association, and co-organized by the first central kitchen institute in China and Shanghai UBM Sinoexpo International Exhibition Co., Ltd.
World Coffee Championships to Land in China
The coffee championships, as one of the “old traditions” of HOTELEX Shanghai, are always highlights of the event. In particular, it is noteworthy that 4 world level coffee contests will take place in HOTELEX Shanghai 2016, covering latte art, roasting; cup taster, brewer’s cup and coffee. Four contests to gather world coffee champions from around 50 member countries of World Coffee Events (WCE) and provide a unique coffee experience for professional coffee lovers!
Multiple Onsite Contests to Scale New Heights
In addition to the six coffee contests, there are multiple hotel and catering contests in HOTELEX Shanghai 2016, including 2016 Shanghai International Pizza Championship, 2016 Parma Pizza Championship, 4th China Gelato Championship, 2016 “I’m the Chef” Shanghai Baker y Master Championship, 2016 HOTELEX Eastern Western Buffet Display Competition Final, 2016 HOTELEX “Rising Star” Chef Competition Final, “King Flower Cup” 3rd Shanghai International Fashion Drinks Final, 5th China International Master Bar tender Competition Final, 2016 HOTELEX Creative Hotel Uniform Competition, 2016 IPA match-making meeting, Barista Bonaza, Mirror Award Ceremony and Hotel Plus Mockup Room Appraisal, etc. which aim to realize the diverse development in catering industry through innovative communications of professional skills.
HOTELEX Series Events: Rich Business Opportunities
Currently, HOTELEX has been developed from an annual event to a series events opened in Shanghai, Chengdu, Beijing and Guangzhou annually, expanding itself across China with strong presence. By leveraging local and international resources as well as comprehensive industry know-hows, HOTELEX will provide best experience for customers and maximize their ROI.
Guide for Visitor Pre-registration:
Visitors register onsite at the HOTELEX & Expo FineFood 2016 will be charged at an entrance fee of RMB50, while visitors pre-register online can get FREE entry, organizer opens two online pre-registration channels, including official website pre-registration and official WeChat pre-registration:
Official website pre-registration:
Visitors completing pre-registration on the official website (www.hotelex.cn) can print out their preregistration confirmation letters for quick admission by showing the barcodes on their letters, or enter the event through “pre-registration visitor “counter by their confirmation letters.
Link: https://www.ubmonlinereg.com/Registration/default.aspx?fid=504&lang=en
VIP Visitor Invitation Guide
You will receive a VIP badge at the VIP visitor counter by showing invitation letter issued by organizer/exhibitor and get entry with your VIP badge. (Tea break and other ser vices are offered at the VIP lounge for VIP visitors.)
For “pre-registration visitors”, you will enjoy for free entry and be granted with:
• You will enjoy fine food from all around the world for free at the expo
• You will join in “brainstorm” at the industrial elite forum
• You will have an opportunity to win a variety offine gifts (travel wash kit, SPA rebate, Didi taxi coupon, etc.)
• You will find more surprises at the event
With so many attractive pre-registration benefits and numerous extra benefits without ticket or queuing at the event, it is a good chance that you can’t miss out!
FOR MORE INFORMATION, VISIT www.hotelex.cn
