Cafe Malaysia held its largest gathering of the tea and coffee industries in Malaysia and one of the largest in Southeast Asia back in January 2017 for the third time. The event served as a dynamic B2B platform for key decision makers to source for their cafe needs and explore new collaborations and opportunities in a country where the number of specialty coffee drinkers has increased over the years. This growth is mirrored by a significant increase in the number of cafes in Malaysia, especially in Kuala Lumpur and key Malaysian towns.
This year Cafe Malaysia 2017 hosted 138 exhibitors from 18 countries and welcomed some 12, 000 baristas, cafe and coffee purveyors, coffee roasters, equipment distributors and members of the public who converged at Malaysia’s largest coffee and tea event. New to the show this year was the Malaysian Coffee Forum. Speakers included Sasa Sestic, World Barista Champion 2015. The Australian barista was in town to speak on ‘The Importance of Quality and Freshness of Green Beans in Our Cafes’. Henry Wilson, CEO and Founder of Perfect Daily Grind presented his thoughts on ‘Specialty Coffee: Building a Digital Brand’ and dive deeper into the rise of social media in building relationships with customers. Visitors were treated to a live show where she of the country’s best baristas contended for national titles like Malaysia National Barista Championships, Malaysia Latte Ar t Championship and Malaysia Brewers Cup Championship. Cafe Malaysia was organised by Conference and Exhibitions.
Management Services (CEMS) and was hosted by the Malaysia Specialty Coffee Association (MSCA). MSCA is a member of the ASEAN Coffee Federation (ACF). The event was supported by Ministry of Tourism and Culture Malaysia and the Malaysia Convention and Exhibition Bureau and endorsed by MATRADE.