Events & TradeshowsNewsVol 28


By February 21, 2020No Comments


Food & Hotel Indonesia (FHI) 2019, the largest food and hotel exhibition organised by Pamerindo Indonesia, just wrapped up it’s 15th edition on July 27, 2019. It hosted more than 31,000 trade attendees, and provided an unprecedented access to over 1,000 of the world’s top culinary and hospitality manufacturers from 41 countries. During the expo, all attendees had the chance to learn from the best players in the industry, while networking with the world’s best chefs and baristas at the first-ever region-wide championships.

For the first time, FHI 2019 hosted the Southeast Asia’s largest barista championship, Javaroma ASEAN Barista Team Championship. Around 64 baristas of 16 teams from Indonesia, Malaysia, Singapore, Vietnam, Thailand, Philippines, and Laos participated at the championship. The SG Expendable team from Singapore was chosen as the first winner, followed by The Hungry Bird Roastery from Indonesia as the runner-up. The prizes were awarded by Deputy Secretary General, The ASEAN Secretariat, Dr. AKP Mochtan.

FHI also hosted the world’s class culinary championship, The 12th Salon Culinaire, participated by 859 participants in 26 classes. All participants came from South Korea, Malaysia, Brunei, Taiwan, and over 10 cities in Indonesia, such as Jakarta, Bandung, Yogyakarta, Palembang, Batam, Bali, Surabaya, Solo, Medan, and Bogor. The total medal tally for the championship was: 28 gold, 100 silver, 232 bronze, and 313 Diploma medal awards.

“This expo has enticed thousands of leading culinary experts to experiment with top-notch cooking techniques, supported by sophisticated appliances. This was an inherent need for business to expand and hone their skills, through hundreds of new opportunities that we’ve performed at the Business Matching Program,” said Astied Julias, Event Director of FHI 2019.

With a commitment to contribute towards Indonesia’s creative economy growth and strengthening the country’s position in the market region, the expo held a customized business-matching program. The first-ever in the FHI’s history, it allowed buyers and exhibitors to directly connect and discuss any collaboration opportunities, concluded with over 160 business meetings at the expo. It also provided Coffee Village, a platform for business owners and start-ups to expand their market and potential, thus all attendees were offered the chance to opt for the platform and activities of their objectives and interests.

“Propelling the new markets with innovation, we should be aware that it is important to uphold strict mandatory regulation, for instance through halal food standards. When you set a standard for your business operations, you are not only able to sustain the growth, but also unveil a new identity to be the global trendsetter in the sector,” said Supandi, Chairman of Masyarakat Standardisasi MASTAN), during a seminar session.

“Furthermore, we need to set a powerful brand message to reinforce the business identity. Buying decision is now mostly decided by the logo and label package, as most consumers only have limited time to really explore the product review, as stated during the seminar session about Packaging and Branding in Industry 4.0 by Indonesian Packaging Federation” Supandi added.

Following the success, FHI 2019 will consistently innovate with the excellent culinary and hospitality technologies as well as the best industry values, through the most anticipated FHI’s event series. The next edition will be held from 28th to 31st July 2021.

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