Events & TradeshowsNewsVol 18


By March 15, 2017No Comments

Hold your horses for the 40th edition of Host will take place at Fiera Milano Rho from 20th to 24th October 2017! The show is to last for five days and takes place ever y two years at Fiera Milano Rho. It is organised into three macro areas: Food Service Equipment with Bread, Pizza and Pasta; Coffee/Tea with Coffee and Vending Machines, Bars and Gelato/Pastry; Furnishings and Tableware.

Back in 2015, the threshold of 150,000 visitors was surpassed for the very first time, with a growth of 17 per cent from 2013. These visitors included 90,585 Italians and 60,383 foreigners from 172 countries. At less than a year from the inauguration of the show, 1,437 companies have confirmed they will participate (with 41 per cent from abroad). There are more than 500 international exhibitors. Among the countries most represented, Germany is in first place with 86 companies followed by Spain, France and the U.S., the United Kingdom, Greece, Switzerland, the Netherlands and Portugal.

The three major target markets for this edition are the U.S., Canada and the Middle East. There are activities planned to attract visitors to these areas thanks as well to agreements with prestigious local associations. Furthermore, there will be more than 1,500 hosted buyers. Thanks to an increased investment in getting in-depth profile information on buyers and closer collaboration with ITA – the Italian Trade Agency, there are to be many new buyers at the show and a more complete range of different types of buyers.

The media campaign, with an investment of more than 2 million euros, aims to offer visibility in important international publications. This campaign will bring more than 1,000 international journalists to Host 2017, including 100 correspondents who will visit Milan and Italy.

Some of the companies that have already guaranteed they will be at Host2017 include: Imperia & Monferrina, Tagliavini and Wiesheu representing pasta and baking equipment; Alessi, Comatec, Firstpack, Pinti Inox, Sambonet Paderno Industrie Tognana Porcellane Villeroy & Boch and Zwiesel Kristallglas representing tableware;Aficom, Celtex, Frette, Giblor’s, Masa, Mercura Industries, Rivolta Carmignani and the Siggi Group, which supply products to hotels;Alternative, Calligaris, Costa Group, Indel B, Infiniti, Pedrali, Vimar and Vondom representing the furnishings area;Alcas, Babbi, Carpigiani Group, IFI, Martellato, Novacar t, Pavoni Italia, PreGel, Selmi and Taylor Company representing the pastry area;Angelo Po Grandi Cucine, Ber to’s, Electrolux Professional, Mkn Maschinenfabrik Kurt Neubauer and The Middleby Corporation representing food service equipment;Cma – Wega Coffee Machines, Franke Kaffeemaschinen, Gruppo Cimbali, La Spaziale, Monin, Pages Vedrennne, Rancilio Group, Reneka International, Santos, Unic and Wmf Group representing the bars area;Althaus, Aromat Niederlassung Hamburg Der Dek Deutsche Extrakt Kaffee, Caffè Vergnano, Covim, Hausbrandt Trieste 1892 and Kimbo representing coffee.

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