HOTELEX SHANGHAI 2019 The 28th Shanghai International Hospitality Equipment & Food Service Expo

In Events & Tradeshows, News, Vol. 26


A journey of a thousand miles begins with a single step. With 27 years of experience in the hospitality and catering industry, HOTELEX has become a leading series of catering equipment, supplies, and fine food trade events in Shanghai. Its geo-adaptable shows in Beijing, Chengdu, and Guangzhou covers the value chain including Catering Equipment Supply, Tableware, Food, Beverage, Catering Accessories, Coffee & Tea, Ice Cream, Wine & Spirits and Bakery. Once a year HOTELEX brings together buyers and suppliers from around the country to witness the latest trends in the industry and be inspired by leaders and legends in the field.

HOTELEX 2019 will be held from April 1-4, 2019 at the Shanghai New International Expo Centre. Exhibit categories include Catering Equipment Supply, Tableware, Food, Beverage, Catering Accessories, Coffee & Tea, Ice Cream, Wine & Spirits and Bakery.

CONTINUING TO BE THE LEADING INDUSTRY EVENT
HOTELEX was a huge success according to the figures last year. The expo drew a total of 146,267 trade buyers during the 4-day show, of which 5,135 came from overseas, to source from 2,500 exhibiting companies from 122 countries and regions. Compared to last year, the overseas buyer amount has been on an upward trajectory. A prominent attendance growth was spotted in America and Australia of 3.2 times and 2 times respectively, holding the U.S. 12.46% and Indonesia 20.95% of the entire overseas group. These figures confirmed both HOTELEX’s leadership and its influence on international markets, reflecting the extent of the expo’s competitiveness, and how the fair has helped forwardthinking industry players to meet the right people.

DECIPHERING THE NEW CONSUMER’S PARADIGM
The economy hub of the country, Shanghai, has a large and growing population as well as multi-culture transformation led by international business and year-round tourism. The huge market is becoming increasingly sophisticated, and there is no doubt that food and hospitality are at the core of future developments. As the industry’s pioneer, it’s the main task for HOTELEX to define its innovative role in overcoming the 21st century’s challenges of adjusting to the current oscillating market while extending the vitality to an international level by liaising with government associations, chambers of commerce, social media and most paramount, the relationship between buyers and suppliers for a bright and promising future of the industry.

The expo targets the exact specifiers, buyers and food service operators including a significant number of purchasers from restaurants and pubs, hotels, caterers, attractions and institutes, as well as attracting an equally impressive turnout from all the key distributors, delegates, retail dealers, purchasing managers, etc.

INNOVATIVE EVENTS AND CHAMPIONSHIPS
Designed to promote and encourage new ideas in the market place, HOTELEX had an amazing range of more than 30 “events within the event” which helped to draw a record crowd, placing strategy at the heart of HOTELEX too. The show floor had a real buzz and exhibitors were accomplishing solid business as the onsite rebook rate for the next year was high. The show continues to deepen catering and hospitality knowledge by launching creative concurrent events and campaigns from catering field to hospitality area.

Coffee and food have always been the main part of HOTELEX, and to successfully deliver such a mixed banquet determines whether Shanghai Coffee & Wine Festival can reap its second winning in a row. With 80 beyond domestic and overseas popular coffee stores stationed in this big market, a resounding yes was given by crowded coffee enthusiasts, foodies and fashionistas plus a slew of media and reporters, eager to spread the exotic coffee culture and derivative market to the world.

List of Events:
Shanghai Coffee Festival • China Barista Championship • China Latte Art Championship • China Brewers Cup Championship • China Barista Championship • China Cup Tasters Championship • China Coffee Roasting Championship • WCE All Star • China Master Bartender Competition • Shanghai International Fashion Drinks Competition • World of Bread Contest China Selection • Shanghai Pizza Master Competition • CLW Patisserie Elite Competition • China Gelato Championship • Pizza & Pasta Arena • HOTELEX “The Rising Star” chef Competition • Art & Science Kitchen Lab


GATHER LATEST PRODUCTS AND INDUSTRY TREND UNDER ONE ROOF
Ever faithful to its principle “Be the Best”, HOTELEX has decided to move the section of hotel facilities and supplies to Hotel Plus - Phase II from last April, given the soaring growth results by in concentrating on market segmentation aimed at better serving the customer. To shine light on the most ground-breaking exhibition in the field and provide unparalleled media coverage, HOTELEX Shanghai 2019 will be inaugurated with a pyramid of events paid-tribute to the gastronomic specialties as well as the movers and shakers of the hospitality field.

The visitors are looking forward to the most exciting line-up of speakers and exhibitors and in return, the exhibitors seek to attract potential buyers and unmissable customers. The positive results in matchmaking opportunities are always approved as HOTELEX gives exhibitors incredible extra visibility and expands media exposure. For those with an innovative product, HOTELEX is an unveiling platform that can make a real difference.


A GATEWAY TO THE BIG LEAGUE
The updated concept of “Being Competitive and Professional” will lead to a new level, connecting suppliers and professional buyers closely. The varieties of HOTELEX 2019 is going further, integrating nine sectors, covering the entire hospitality and catering value chain including Catering Equipment Supply, Tableware, Food, Beverage, Catering Accessories, Coffee & Tea, Ice Cream, Wine & Spirits, and Bakery.

The expected exhibition space is reaching 250,000 m2, filing up the whole Shanghai New International Expo Centre with 17 indoor halls and 6 halls outside. 2,500 exhibitors and over 150,000 professional visitors all over the world are expected to participate in.

To improve the exhibition’s soft power, HOTELEX keeps extracting its underlying prospect, accompanied by competitions, displays and forums which forms an influential ally thus shaping its credibility using the scarcest resource. We are honoured to be authorised to hold various outstanding world-class competitions and as a result, we are on our way to attract further attention from all around the world.

The spring has sprung and it is a time for both planning and seeding - there’s no better time than now, so get yourself prepared, applications are free, registration is simple, grasp the valuable opportunity of presenting your products to increase visibility and kick-start networking with over 150,000 world players.

For more information, visit https://en.hotelex.cn/

Eileen ChanHOTELEX SHANGHAI 2019 The 28th Shanghai International Hospitality Equipment & Food Service Expo