Events & TradeshowsNews

new opening: Electrolux COE

By August 26, 2015December 8th, 2015No Comments

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ELECTROLUX CENTRE OF EXCELLENCE
(CoE) COMES TO SINGAPORE

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The 150 sqm space is poised to be a hub of inspiration as members of the world renowned Electrolux Chef Academy, joined by Celebrity Chefs and experts from the foodser vice industry will host participants who come to experience the latest cooking innovations. Able to accomodate more than 20 people, the CoE can also be used as meeting rooms, classrooms, seminars and events. Activities are planned for the purpose to help professionals in the industry to better understand their concepts and discover new ideas to implement. For example, the seminar on Banqueting Innovation talks about using specific equipment for high-volume food preparation that will enable a kitchen to streamline activities to maximise consistency and profitability from the existing footprint. If the culinary world is abuzz about vacuum cooking, the CoE is right there with its Sous Vide Technology seminar that aims to analyse the techniques and benefits that an operator can enjoy from the perspective of workflow and cost. Meanwhile, the Happy Hour, Happy Business is about opportunities in the finger food/appetisers segment of the menu and how it can be introduced as a whole meal including main course and dessert.

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Equipment in the CoE is installed to answer to different needs. The Therma Modular with Aquacooker, full induction operations, oven passthrough, induction wok, deep fryers, passthrough oven and fr y top is a stove designed for restaurants of high productivity and a reference for project dealers and consultants. The air-o-steam range is a complete solution for banqueting concepts as well as restaurants while the HSG Panini showcases its abilities to fit the needs of cafes and Quick Serve Restaurants (QSR). Other complementary equipment to ensure the kitchen operates properly include Dynamic Preparation, Libero Point, Refrigeration and the green and clean hood-type dishwasher.

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Recognising the importance of product knowledge, a collection of tailored product trainings are designed for chefs, clients and independent Business Partner and end users in order to enhance their insights regarding power, simplicity, per formance and green features in equipment. Technical support is not neglected as the CoE also functions to equip technicians with the latest changes and upgrades in equipment. Through exposure to field operational challenges and solutions, participants will be able to see customer care beyond equipment service and repair. It also invites collaborations with industry peers to conduct joint events to form dynamic synergy and reach out to a wider audience thus bringing positive benefits to more parties.