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Milan, EXPO, Host: a perfect combination to unveil trends in the world of hospitality in 2015

By February 8, 2015April 5th, 2015No Comments


The edition of Host that runs in parallel with the EXPO will confirm that Host is the perfect meeting place for the Ho.Re.Ca. and global retail worlds, especially because of the rich schedule of events, awards and partnerships. Milan and Italy are preparing even harder for the EXPO year. From Friday 23 to Tuesday 27 October 2015 at the Fiera Milano exhibition centre in Rho, Host 2015 is set to become one of the hottest events running in parallel with the World Expo.

The International Hospitality Exhibition will take place just a stone’s throw away from the EXPO, to which it will be directly connected. Given its role as the world’s leading exhibition for the hospitality industry, it is a perfect complement to the event that will turn Milan into the world food capital, running in tandem right up to the grand finale on 31 October.
It is an excellent opportunity for visibility and networking, an aspect that is not lost on the participants. Over a year before the official opening, 800 exhibitors have already chosen Host 2015, including some of the leaders in an array of sectors, such as GRUPPO ALI P.A., SIRMAN S.P.A., ANGELO PO GRANDI CUCINE S.P.A., KRUPPS S.R.L., HOBART GMBH, MANITOWOC FOODSERVICE -CUPPONE F.LLI S.R.L., DR. ZANOLLI, ITALMILL S P.A., MOLINO DALLA GIOVANNA, WIESHEU and PANEM INTERNATIONAL S.A.S., in the large Food service equipment and Bread-Pasta-Pizza areas; ILLYCAFFE’ S.P.A., KIMBO S.P.A., HAUSBRANDT TRIESTE 1892 S.P.A., CAFES NOVELL S.A., CMC MALONGO – GRUPPO CIMBALI S.P.A., RANCILIO GROUP S.P.A., CMA WEGA S.R.L., WMF AG, CREM INTERNATIONAL SPAIN S.L.U. – UNIGRA’ MASTER MARTINI S.R.L., PREGEL S.P.A., LEAGEL ITALIA S.R.L. and ISA S.R.L. JOSE’ JULIO JORDAO in the International Coffee Fair – SIC (covering the Coffee-Tea and Bar, Coffee machines, Vending sectors)
and Gelato-Pastry areas; and SAMBONET, ROSENTHAL, KAHLA, ALESSI, BORMIOLI LUIGI and TOGNANA in the Furniture and Tableware area.
“Together, Host 2015’s three macro areas form a unique exhibition layout able to integrate production and service supply chains and highlight what is unique to each company, ensuring an optimal return on investment”, explained Simona Greco, Host Exhibition Manager. “We devote the same level of attention to buyers and visitors, offering them support and functional visits able to optimize their experience. In addition a rich schedule of appointments with leading experts makes Host the key global moment for networking and education in this industry”.
Bar, Coffee machines – strategically located in a single area with Coffee-Tea and Gelato-Pastry – has a brand new section for Vending machines, a major source of growth in this sector. The Furniture and Tableware section includes Futurbar, a new area that showcases an interactive bar concept where technology merges with design and multifunctionality. Plus, the top secret new Outdoor section will have the latest trends in this field. On the back of its overwhelming success in 2013, EXIHS – a treasure trove of beauty – is back to once again provide innovative ideas to morph large spaces into top class venues.
The schedule already glitters with numerous events. The partnership with Identità Golose is still going strong, bringing stellar show cooking by leading chefs to the exhibition centre along with meetings involving the industry’s most influential trade associations, such as
• IG
• Extraordinariamente Host by APCI
• Futurbar by Comufficio and Consorzio Fia
• Training sessions and workshops with SCAE and Altoga
• Masterclass with FCSI.
• The International Federation of Pastry, Ice Cream and Chocolate with the Cake Designers World Championship and the World Trophy of Pastry Ice Cream Chocolate

In addition to tens of thousands of professionals from across the world, the companies exhibiting at Host 2015 will meet well over 1,500 international hosted buyers, with targeted and matched business agendas. However, there is much more to the Host experience. Host offers an unparalleled agenda of training and information sessions and opportunities for exchange with consultants, top professionals, stellar chefs, ice cream and chocolate masters, and the most famous baristas from around the world.

The collaboration with – the Milan Polytechnic’s design consortium – is on the cards again, with the second edition of the HOSThinking awards, which are all about innovative formats, and Host Smart Label, which will reward sustainable innovation. The start
date for the submission of candidates was 1 September. During the first edition, 172 applications were received across all product categories, with 35 products receiving awards, including 4 special mentions for particularly innovative products by Alessi, Eversys AG, Lindèn International AB and Unox SpA.
Host’s commitment to industry professionals goes on all year round, especially when it comes to promoting skills and knowledge in the industry. Host 2015 supported the National Architecture Awards for Designer Bars and Restaurants, and sponsored the Milano Espresso Cafeteria Grand Prize that will be awarded in Piazza Città Lombardia on 27 September. Host will also be a partner in the Hospitality Skills – The Art of Welcoming Guests conference to be held on 28 October in Milan. Numerous institutions, large companies and hospitality experts will all be present to discuss the future of the hospitality industry in Italy.
Host 2015 is around 365 days a year, through the Host Smart Catalog, the new online smart search engine available to Host exhibitors and professionals. Host also gets the international limelight with Food Hospitality World, an event run in collaboration with Tuttofood that takes Italian food art and technology directly to some truly interesting markets, such as India, China, Brazil and South Africa.
In the EXPO year, Host is determined to consolidate the record numbers from the 2013 exhibition: 1,700 exhibitors from 48 countries (+6.5% with 350 new entries), including 559 from abroad (+16.5%), and 133 thousand visitors who were industry professionals
(+7% on 2011), including 38.7% from abroad (51,600;+21% compared to 2011) with sizeable increases from the USA (+28%), Russia (+64%), the UAE (+141%), Japan (+24%) and Germany (+14%); 1.500 profiled buyers, with numerous delegations from China, Russia and India; 38.400 business meetings requested using the digital agenda known as the Expo Matching Program.,