HIGHLY SUCCESSFUL DEBUT FOR OISHII JAPAN AS JAPANESE F&B PRODUCERS LOOK TO ASEAN AS EXPORT MARKET
Trade Show Attracted Over 5,000 Participants From 20 Countries
Oishii Japan enjoyed a successful debut as Japanese food exporters target the growing Singapore and ASEAN market. Held from 1 to 3 November at Sands Expo and Convention Centre, the show attracted over 5,000 participants from more than 20 countries. Oishii Japan occupied over 4,000 square metres and had 220 exhibiting companies from 27 prefectures. Some 90 per cent of the companies were from Japan. MAFF, as a strong supporting organisation of Oishii Japan, took up the largest pavilion of 150 square metres at the show.
Mr Masanao Nishida, Director of Oishii Japan, said: “The show was created as an answer to the growing popularity of Japanese food and drinks among Asians. It is an excellent platform for ASEAN buyers to explore and source from a rich mix of quality Japanese F&B products and kitchen equipment, many of which were launched outside of Japan for the first time.” “In addition, we had an exciting lineup of workshops, demonstrations and product presentations to enhance visitors’ knowledge and appreciation for Japanese food culture,” Mr Nishida said.
Business Objectives Of Participants Fulfilled
The first edition of Oishii Japan featured a wide variety of Japanese products such as meat, seafood, sake and shochu, noodles, sauces, condiments and confectionery as well as a wide range of cutlery, utensils and tableware and innovative kitchen equipment. The showcase was a useful sourcing platform for F&B professionals, chefs, restaurateurs, hoteliers, importers and distributors, retailers as well as new business owners and investors in the food business. Positive feedback from trade visitors attests to Oishii Japan being a dedicated showcase of an exciting variety of Japanese F&B goods and related services.
Culinary Haven For Public
Members of the public who visited the show on Saturday (November 3) were generally delighted with the variety of exhibits and tastings. It was an opportunity to sample premium Japanese food, sake and shochu as well as to purchase products which are not yet available in Singapore.
Highlights of the show included:
• ‘Live’ Japanese food demonstrations by Fumikazu Ohnuki, Executive Sous Chef of celebrity restaurant Hide Yamamoto and Akihiro Maetomo, Executive Chef of Chikuyotei Singapore
• Appreciation workshops on Japanese sake, shochu and awamori
• Product presentations on Japanese rice, kelp and other prefecture specialities
• Udon Discoveries for Kids, an udon-making workshop for children 10 to 12 years old
• Ramen and udon-making demonstrations and free tastings
A pleased Mr Nishida announced that Oishii Japan will be held annually, in view of its popularity.
Oishii Japan is organised by OJ Events Pte Ltd. For more information, please visit
www.oishii-world.com
For further information, please contact:
MP International Pte. Ltd.
Angie Eng • 639 302 42 • angieeng@mpinetwork.com
Buzz Communications
Surendren Apparoo • 639 666 95 / 9768 9611 • surendren@buzz.com.sg
Rav Dhaliwal • 639 667 95 / 9844 3767 • ravdhaliwal@buzz.com.sg
