THE WORLD OF ASIAN FOOD CONVENES

In Events & Tradeshows, News, Uncategorized, Vol. 16

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A plethora of spices that make up varied cuisines experienced all over Asia is set to converge in a city well-known for its culinary delights. That which is Penang (Malaysia). Organising the biennial Asia Food Festival (AFF)which takes place from Aug 18 – 21, the Penang Chefs Association Malaysia aims to bring together over 2,000 chefs and the hospitality fraternity around the region to improve the landscape of the industry. The four-day festival provides an ideal platform to showcase products and services, build and strengthen connections.

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Whenever food is mentioned in Malaysia, Penang is never excluded. And now the world knows it; with Forbes listing Penang tops on its “The Ten Best Budget Travel Destinations for 2016”noting the UNESCO World Heritage Site as a must for “those who love to tr y new food but are on a budget”. Cuisine in Penang is a blend of Malay, Chinese ,Indian specialties and local hawker centres and street food stalls offer dozens of delicious options.

ne_article3_5Adding flavour to the festival is the 16th Battle of the Chefs (BOTC) where a total of more than 1,500 chefs as well as food and beverage personnel from 25 countries will take par t in various categories. Complimenting BOTC is a hospitality challenge in collaboration with the Malaysian Association of Hotels Penang Chapter. This year’s edition also sees the first International Curry Gourmet Summit that aims to open the world of curries to visitors and it targets more than 150 food trucks and stalls to serve a variety of curry dishes including those from Japan, India and Thailand. There will also be talks and seminars on curry and spice presented by chefs from the Indian Culinary Forum.

 

ne_article3_6The Asia Food Festival has its eyes set on showcasing the “Asian Culinary Kaleidoscope”as well as being a catalyst where new ideas will come forth in order to raise the profile and uplift the status and awareness of the hospitality and F&B industry.

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www.asiafoodfestival.com.mywww.battleofthechefs.com.my

Eileen ChanTHE WORLD OF ASIAN FOOD CONVENES